My first introduction to Digg was in late 2006 as I was researching different ways to get link backs to client domains. Upon entering the site, I thought it seemed like an easy way to get couple of links. Of course, I quickly realized that was naïve to think since I was posting stories that had no chance of going anywhere on Digg. The more I heard about the amount of traffic Digg can send to a website, the more fascinated I became with it. So, I spent days reading about the service, learning the ins and outs, and talking to some close SMO friends. Everyone was talking about how top diggers had a stronger chance of getting their stories to the first page of Digg, while regular users had very little or no chance at all. That was true. Experimenting with my own account, my best stories had less than 30 diggs, in a time when you needed close to 70 diggs to make it to the first page. Of course, things are more complicated nowadays with stories requiring as much as 200 diggs sometimes to make the first page.
The amount of traffic Digg sends is great for most sites. Getting 40,000 to upwards of 70,000 visitors in the span of two or three days can provide great exposure to most domains. More valuable than the immediate traffic though are the site link backs that are a result of the exposure and interest in the topic you posted. There is also a good relation between hitting the first page of Digg and good increases in RSS membership
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